Case Studies
Successful Celebrity Endorsement Campaigns
Examples include Beyoncé’s partnership with Adidas, which successfully launched the Ivy Park line, and Ryan Reynolds’ work with Aviation Gin, which boosted the brand’s profile and sales.
High-Profile Failures and Lessons Learned
High-profile failures, such as Kendall Jenner’s controversial Pepsi ad, provide lessons on the importance of cultural sensitivity and thorough planning.
Emerging Celebrity Partnerships
Emerging partnerships include collaborations between brands and digital influencers, such as virtual avatars and AI-generated personalities.