In today’s competitive business landscape, tracking and optimizing sales calls is essential to maximize conversion rates and improve overall marketing efforts. Call tracking software allows businesses to track, analyze, and attribute phone calls to specific marketing channels, providing valuable insights into customer behavior and sales performance. Whether you’re running a large-scale marketing campaign or managing a sales team, these tools can significantly enhance your ability to convert leads into customers.
Here are the top 5 call tracking software solutions designed to help businesses boost their sales conversions:
1. CallRail
Overview:
CallRail is one of the most popular and user-friendly call tracking platforms, offering a wide range of features for businesses of all sizes. It provides detailed call analytics, tracking, and call attribution capabilities, enabling businesses to identify which marketing channels are driving the most phone calls.
Key Features:
- Call tracking and attribution
- Dynamic number insertion for tracking different channels
- Call recording and transcription for quality assurance
- Lead scoring and keyword tracking
- Multi-channel campaign tracking
Benefits:
- Easy to integrate with Google Ads, Google Analytics, and other CRM platforms
- Provides comprehensive reports for improving marketing strategies
- Helps you understand which campaigns are generating the most qualified leads
Best For:
Small to medium-sized businesses looking for an affordable and scalable call tracking solution to improve their marketing performance.
Pricing:
Starts at $45 per month.
2. HubSpot’s Call Tracking
Overview:
HubSpot’s call tracking feature is part of its CRM and Sales Hub, providing a robust solution for businesses already using HubSpot’s platform. HubSpot tracks inbound calls, ties them to specific contacts or deals in the CRM, and provides advanced reporting to help sales teams improve their efforts.
Key Features:
- Automatically logs call activity within the CRM
- Call recording and transcription
- Call reporting and analytics tied to contacts or deals
- Click-to-call functionality
- Integrated with email marketing, chat, and other CRM features
Benefits:
- Seamless integration with HubSpot’s CRM and marketing tools
- Ideal for businesses already using the HubSpot ecosystem
- Allows you to track the full customer journey, from lead generation to conversion
Best For:
Businesses that use HubSpot for their sales, marketing, or CRM functions and want an all-in-one platform.
Pricing:
Included with HubSpot’s Sales Hub starting at $45 per month.
3. Invoca
Overview:
Invoca is an AI-powered call tracking and analytics platform designed for enterprise-level businesses. It provides advanced call intelligence, allowing businesses to understand the customer journey and optimize marketing strategies for higher conversions.
Key Features:
- AI-driven call tracking and conversation analytics
- Real-time call attribution and insights
- Integration with various platforms like Google Ads, Salesforce, and Marketo
- Multi-channel attribution for online and offline campaigns
- Keyword-level tracking for PPC campaigns
Benefits:
- Provides deep insights into customer behavior and sales performance
- Helps optimize high-volume campaigns by understanding which keywords and channels drive the best calls
- Offers AI-powered analytics to detect patterns and trends
Best For:
Enterprise businesses and large marketing teams focused on optimizing high-volume marketing campaigns.
Pricing:
Custom pricing based on features and usage.
4. CallTrackingMetrics
Overview:
CallTrackingMetrics is a comprehensive call tracking software that integrates marketing, sales, and support efforts. It offers powerful tools for tracking calls, managing communication, and analyzing performance data to improve marketing ROI and sales conversions.
Key Features:
- Dynamic number insertion and tracking across multiple channels
- Call recording, transcriptions, and automated scoring
- Conversion tracking for online and offline campaigns
- Contact center tools including call routing and IVR
- Integration with over 40 platforms, including Google Ads, Salesforce, and Facebook
Benefits:
- Enables businesses to track calls at every stage of the customer journey
- Contact center features help manage and optimize both inbound and outbound calls
- Provides a unified view of customer interactions across marketing and sales channels
Best For:
Mid-sized businesses that need call tracking and communication management across multiple platforms.
Pricing:
Starts at $39 per month.
5. WhatConverts
Overview:
WhatConverts is a call tracking and lead management platform designed to help businesses capture, track, and convert leads across various marketing channels. It offers an all-in-one solution for tracking phone calls, web forms, and chats, providing a complete view of lead activity.
Key Features:
- Call, form, and chat tracking in one platform
- Lead attribution for specific marketing campaigns
- Detailed call reporting and analytics
- Call recording and lead qualification
- Integration with Google Ads, Analytics, and popular CRMs
Benefits:
- Comprehensive tracking for multiple lead sources (calls, forms, and chats)
- Provides detailed insights into which campaigns and channels generate the most valuable leads
- Easy-to-use interface for managing and analyzing leads
Best For:
Businesses looking for a multi-channel lead tracking tool that combines call tracking with form and chat analytics.
Pricing:
Starts at $30 per month.
Conclusion
Call tracking software is essential for businesses looking to improve their sales conversions by understanding how leads interact with their marketing campaigns. Whether you’re a small business or a large enterprise, the right call tracking solution can provide valuable insights into customer behavior, improve campaign performance, and ultimately drive more sales.
For smaller businesses, CallRail and WhatConverts offer affordable yet robust options. For enterprises, Invoca delivers advanced AI-driven analytics that can help optimize high-volume marketing campaigns. HubSpot and CallTrackingMetrics serve as excellent solutions for businesses looking to integrate call tracking with their CRM and marketing efforts.
Investing in one of these top call tracking platforms will not only boost your sales conversions but also provide a clearer picture of your marketing ROI.